Betfair are the latest online betting company to report stellar results for their mobile gambling division.  The online gambling firm recently posted record first-half profits of £20.6 million for the 6 months to October 31st, a rise of over 40%

These positive results have been fuelled largely by the Betfair’s heavy investment in their mobile betting applications for iPhones, Androids, BlackBerrys and iPads.  In the 6 month period, an astonishing 16 millions bets were placed at Betfair from a smartphones and tablets.  This represents a rise of over 100% in mobile gambling over that period.

What is even more encouraging for the company is that this rise in mobile sports betting has continued to rise in the third quarter.  In November over 40% of bets placed were from a mobile phones, which resulted in a further increase of 9% in the companies revenues.

Betfair plan to take further advantage of the mobile gambling sector by introducing a range of mobile casino games for Androids, iPhones and BlackBerry devices in 2012.  Befair players will soon be able to play mobile blackjack, roulette, video poker, slots and other casino games from their smartphones and tablets.

This move into other forms of mobile gaming is expected to further boost the betting exchanges profits in 2012, with bottom line profits forecast to rise to over £70 million.

Betfair, the world’s largest online betting exchange, have launched the first every native betting app for the iPhone.  The new Betfair for iPhone app can now be downloaded from the iTunes app store in the following countries: United Kingdom, Spain, Ireland, Germany, Greece, Portugal, Finland, Norway, Australia and New Zealand.

This is the first time Apple have relaxed their anti-gambling policy and allowed a real money sportsbook app into their Apple App Strore.  The breakthrough came as a result of the new geotagging capabilities of iOS4, that can pinpoint the iPhone users locations at any time.  When users launch the new betting app on their iPhone, the app will first verify your location to ensure the app is only being used in the countries listed above.

Betfair decided to develop a native (App Store) app because they believe it offeres a smoother and more feature rich experience than browser based web apps.

Betfair have seen remarkable growth in their mobile based revenue over the past 2 years.  In 2009 mobile revenue increased by over 40%, while 2010 was even more impressive, showing an increase of 50% in mobile betting revenue.

The new Betfair app for the iPhone, iPad and iPod Touch can now be downloaded for FREE from the iTunes App Store.

FREE £25 / €30 BET - Betfair are currently offering new customers a FREE wager worth 25 Sterling or 30 Euro.  To take advantage of this exclusive offer, all you need to do is select the Betfair advertisment below.  It's that simple!

Betfair iPhone App Demo Video - Here is a handy demonstration that explains how the new iPhone Betfair betting apps works.

Yes, Betfair for iPhones can now be download from the Apple iTunes App Store in Australia.  Although the Betfair iPhone app was initally just launced in the United Kingdom & Ireland, it is now available in a number of additional countries including: Spain, Germany, Portugal, Finland, Norway, Australia, New Zealand and Greece.

To download the FREE Betfair iPhone app just visit the Australian iTunes App Store - http://itunes.apple.com/au/app/betfair-client/id347621336
 
The Betfair for iPhone app brings you all the same great functionality from the world’s largest online sports betting provider, along with the added benefit of the iPhone's high resolution touchscreen.

Check out our Australian iPhone Betting Guide for a list of all iPhone compatible sports betting sites in Australia.