Bwin, the largest online gaming company in the world, have launched a new live betting app for the iPhone.  The app called Bwin live for iPhone is one of the first real money gambling apps to be approved by Apple.  The new app can now be downloaded for free from the iTunes App Store.

With the Bwin iPhone Betting app you can now place bets on a wide range of sporting events, including: Soccer, Boxing, Formula 1, American Football, Hockey, Horse Racing, Baseball, Tennis, Ice Skiing and more.

The Bwin betting app allows users review their betting history track the status of current and check your account balance from your iPhone.

The new Bwin iPhone live betting app is currently only available to Bwin customers in the United Kingdom (England, Scotland, Wales, Northern Ireland) and Austria.  Bwin have indicated that their new sports betting app will be made available in other countries in 2011.

If you are not based in either the UK or Austria, you can still place bets from your iPhone using the Bwin web app.

Bwin is only the third real money betting app to gain approval from Apple.  Both Betfair and PaddyPower made history earlier this year by getting their betting apps into the iPhone App Store.

Paddy Power, Ireland's largest online bookmaker, have released a downloadable versions of their popular sports betting app for iPhones.  Back in June Paddy Power an iPhone web app that had all the functionality of their regular website.  This new sports betting app was optimised for the iPhone and iPad, allowing customers open new accounts, deposit or withdraw funds, review their betting and transactions history and place multiples.

Paddy Power has now gone one better by making their betting app available for download from the Apple App Store.  Paddy Powers decision to develop a full native iPhone app was no doubt influenced by Betairs success in getting Apple to finally approve a real money gambling app.  Until then Apple have been very reluctant to allow real money betting apps into the App Store.

This new iPhone betting app is free to download from the App Store but is currently only available to Paddy Power customers in the United Kingdom and Ireland.  Customers in all other jurisdictions can still use the Paddy Power browser based Web App.

The new App, which also works on the iPad and iPod Touch, gives Paddy Power customers full access to all the sports from the main site, as well as thousands of markets and novelty bets.  The Paddy Power iPhone app also supports Live Betting, Money Back Specials, Guaranteed Prices, Extra Place Specials, popular multiples, accumulators and more.

Betfair, the world’s largest online betting exchange, have launched the first every native betting app for the iPhone.  The new Betfair for iPhone app can now be downloaded from the iTunes app store in the following countries: United Kingdom, Spain, Ireland, Germany, Greece, Portugal, Finland, Norway, Australia and New Zealand.

This is the first time Apple have relaxed their anti-gambling policy and allowed a real money sportsbook app into their Apple App Strore.  The breakthrough came as a result of the new geotagging capabilities of iOS4, that can pinpoint the iPhone users locations at any time.  When users launch the new betting app on their iPhone, the app will first verify your location to ensure the app is only being used in the countries listed above.

Betfair decided to develop a native (App Store) app because they believe it offeres a smoother and more feature rich experience than browser based web apps.

Betfair have seen remarkable growth in their mobile based revenue over the past 2 years.  In 2009 mobile revenue increased by over 40%, while 2010 was even more impressive, showing an increase of 50% in mobile betting revenue.

The new Betfair app for the iPhone, iPad and iPod Touch can now be downloaded for FREE from the iTunes App Store.

FREE £25 / €30 BET - Betfair are currently offering new customers a FREE wager worth 25 Sterling or 30 Euro.  To take advantage of this exclusive offer, all you need to do is select the Betfair advertisment below.  It's that simple!

Betfair iPhone App Demo Video - Here is a handy demonstration that explains how the new iPhone Betfair betting apps works.