Betfair, the world’s largest online betting exchange, have launched the first every native betting app for the iPhone.  The new Betfair for iPhone app can now be downloaded from the iTunes app store in the following countries: United Kingdom, Spain, Ireland, Germany, Greece, Portugal, Finland, Norway, Australia and New Zealand.

This is the first time Apple have relaxed their anti-gambling policy and allowed a real money sportsbook app into their Apple App Strore.  The breakthrough came as a result of the new geotagging capabilities of iOS4, that can pinpoint the iPhone users locations at any time.  When users launch the new betting app on their iPhone, the app will first verify your location to ensure the app is only being used in the countries listed above.

Betfair decided to develop a native (App Store) app because they believe it offeres a smoother and more feature rich experience than browser based web apps.

Betfair have seen remarkable growth in their mobile based revenue over the past 2 years.  In 2009 mobile revenue increased by over 40%, while 2010 was even more impressive, showing an increase of 50% in mobile betting revenue.

The new Betfair app for the iPhone, iPad and iPod Touch can now be downloaded for FREE from the iTunes App Store.

FREE £25 / €30 BET - Betfair are currently offering new customers a FREE wager worth 25 Sterling or 30 Euro.  To take advantage of this exclusive offer, all you need to do is select the Betfair advertisment below.  It's that simple!

Betfair iPhone App Demo Video - Here is a handy demonstration that explains how the new iPhone Betfair betting apps works.