For sports betting purposes, augmented reality has a world of potential to make things easier both from an information gathering standpoint and a wagering standpoint. In a world where statistics are so readily available and so important to successful bets. So it would be brilliant for an Android or iOS sportsbook to give players who are already in stadiums the ability to use AR technology to find out more about the match unfolding in front of them without having to surf through a number of websites.
Imagine being able to point your phone at the scoreboard at a ground to see advanced statistics on each team, like going to a soccer game and being able to see what percentage of a team's possession has come in the final third and the number of scoring chances they have created. Then being able to take that information and place a bet on that team to score the next goal in the match without having to leave that app, based on the information it provided. It would make sports betting more convenient, which is good for the bettor and the sportsbook, which would see an increase in wagering with an increase in convenience.
As it is now, mobile sportsbook 888sport offers an augmented reality product that allows players to collect free bets near specific stadiums around England so it is limited to UK sports bettors. They call this feature Free Bet Hunt, which they used to piggy back off of the popularity of the aforementioned Pokemon Go. Players are told that they can collect free bets at specific stadia on Premier League and Championship match days, allowing players to go to those locations and collect them to have extra funds to wager. It is a fun introduction into the world of augmented reality sports betting, but one can't help but feel like there are so many more great things that can be introduced for sports bettors using this impressive technology.